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Rachael Stein is a large animal veterinarian living in Kentucky making horses to win the Kentucky Derby for her extremely wealthy best friend.
She is sponsored to have a designer baby at the mysterious Better Genetics Corporation, a for profit company situated on an unknown island in the Caribbean.
Her life is haunted by an old college friend of hers, and another mystery about her own genetic inheritance. After going through the sales and marketing system of Better Genetics and buying a designer baby, she returns home to find a host of genetic related problems and tough moral decisions.
Max Allerton struggles to find love in the modern world. After a series of failed relationships, his rich coworker introduces him to Better Genetics Corporation and is told to take all their recommendations. He also goes through the sales and marketing process to buy a designer baby.
His life is haunted by a mysterious online character who goes by the handle of “Ladykiller.”
He becomes convinced that a computer artificial intelligence is manipulating his life into becoming an aspect of Better Genetics’ marketing plan.