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“Impact investing” is one of the biggest buzzwords in finance today, touted as investing with the intention of generating positive and measurable social and environmental change in addition to monetary returns. Putting money into projects, businesses, and places that improve the lives of the people living there in addition to strengthening your investment portfolio sounds great…but there are plenty of pitfalls as well. One of the most inspiring locations for impact investing, but also one of the most misunderstood by the foreign investor, is sub-Saharan Africa.