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What do you do when the Mayor is on line one, and CNN is on line two? If you're a 'Leader Under Fire,' speed kills careers.
Managing a PR crisis is ALL about speed. If you're not controlling your message by lunchtime, you'll be convicted before dinner.
The old school way to fix this was something called a "crisis communication plan." A traditional plan is a great way to waste money. Follow along and learn a better way.
We'll introduce you to two fictional CEO's - Bill and Raj - who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way.
Managing a PR crisis is ALL about speed. If you're not controlling your message by lunchtime, you'll be convicted before dinner.
The old school way to fix this was something called a "crisis communication plan." A traditional plan is a great way to waste money. Follow along and learn a better way.
We'll introduce you to two fictional CEO's - Bill and Raj - who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way.