If you've ever been to a trade show, you know the feeling: all the booths look exactly the same, all the bored salespeople look like they'd prefer being somewhere else, and no one understands why this format of sales and marketing still exists.
As a marketing or sales professional, you are constantly asked to justify your budget and it seems like trade shows have always been part of it even without passing such scrutiny. The ticket to growing next year's budget is measuring how much business was generated from your last trade show, what giveaways work best, and how to truly differentiate your offering. If only you had read...
The Ultimate Marketer's Guide to Succeeding at Trade Shows
- Are you sick and tired of getting mediocre results at trade shows?
- Do you feel your booth looks just like everyone else’s?
- Could your company be following up better on the leads you worked so hard to collect at the show?
If you answered ‘yes’ to any of these questions, then this book is for you.
Marketing Executives are struggling to justify their trade show budgets, but great results are often hard to achieve and even harder to measure and communicate.
The 50 Secrets of Trade Show Success provides a clear, step-by-step explanation of everything you need to know in order to succeed at your next trade show.
From maximizing lead generation, through choosing the best giveaways, to measuring accurate ROI – it’s all in here and ready to make you a marketing superstar!
About the Author
Udi Ledergor is a four-time VP Marketing at B2B start-ups Panaya (sold to Infosys for $200 million), Yotpo, Sarine Technologies (traded on the Singapore Stock Exchange with a market cap of around $500 million), and EyeClick. Throughout his successful marketing career, Udi has personally planned, managed, and analyzed performance of hundreds of exhibition booths in every corner of the world, from North America, through Europe, to South Africa, Hong Kong, and China. Udi holds an MBA and a B.Bus. from the College of Management in Israel and is currently working out of Tel-Aviv, Israel, helping select high-tech companies grow by optimizing their sales funnel and marketing efforts.